Our team at divShare has lots of respect for what it takes to maintain a blog.  After all, it’s not always easy for us and we know it’s not for our customers.  One of the main challenges for bloggers is just continually providing interesting content, also known as “blog writer’s block.”  Enter the trend of team blogging.  Team blogging can shoulder some of the work load, as well as lend an interesting tone to a blog.  An interesting example of this is Southwest Airline’s Nuts About Southwest.  The use of about 30 bloggers who contribute quarterly not only offset workload, but brings more inspiration and different voices to the mix.  Southwest’s customers and the community at large get a view into the company that is more personal and seen from many vantage points (pilots, flight attendants, or those who work at the corporate level).   In the case of team blogging, it usually most manageable if the team has the ability to post their contributions directly.  This approach probably won’t work for the larger corporation or an environment where it’s necessary to control content.  But, for many team bloggers, it has really worked well.

Another approach to writer’s block on your blog, is to invite guest speakers.  This can not only add a different flavor, but it can be helpful for search engine optimization by including names of your guest blogger that may have their own following.  And most bloggers are interested in cross pollination, i.e., generating some traffic back to their own blogs as well.

Final thought, whether you are considering team blogging or guest bloggers, it will be important to know a bit about the contributors, their reputations, and their writing style to make sure it will indeed enhance your blog.  Happy Blogging.

http://www.podtech.net/home/4586/team-blogging-tips-from-southwest-airlines